Investment management is a systematic approach that handles investments with the aim of meeting specific financial goals. It involves making informed decisions about assets, portfolios and strategies to maximize returns while minimizing risks. This typically requires using efficient asset allocation and diversification strategies to balance risk and reward. Here are five common steps to guide your process. For additional help with investment management, consider working with a financial advisor.
1. Set Your Investment Goals
This initial step involves identifying what you want to achieve financially, whether it’s saving for retirement, funding education, or purchasing a home. Clear goals provide direction and purpose, guiding the subsequent steps in the investment process. It’s essential to be specific about your objectives, considering factors such as the amount of money needed, the time frame for achieving these goals and your risk tolerance.
Unrealistic goals can lead to disappointment and potentially risky investment behavior. A financial advisor can help in this step by providing a realistic assessment of what is attainable given your current financial situation and market conditions. They can assist in breaking down long-term goals into manageable short-term milestones, making the journey toward your financial objectives more tangible and less daunting.
2. Determine Your Risk Tolerance
Risk tolerance refers to the degree of variability in investment returns that you are willing to withstand. Understanding your risk tolerance helps ensure that your investment strategy aligns with your ability and willingness to endure potential losses. Assessing your risk tolerance typically involves a combination of self-reflection and professional evaluation.
Several factors play a role in shaping your risk tolerance. Your financial situation is a primary consideration; those with stable income sources and substantial savings may be more comfortable taking on higher risk. Similarly, the time horizon of your investments is critical — longer investment periods generally allow for greater risk-taking, as there is more time to recover from market downturns.
3. Create Your Asset Allocation Plan

Creating an asset allocation plan involves deciding how to distribute your investments across different asset classes, such as stocks, bonds and cash equivalents, to balance risk and reward according to your risk tolerance and financial goals. An effective asset allocation plan is tailored to your unique situation, ensuring that your portfolio is diversified to mitigate risk while aiming for the desired returns.
Every investor’s asset allocation plan should be customized to their specific needs and circumstances. Younger investors with longer time horizons might opt for a higher percentage of stocks to maximize growth potential. In contrast, those nearing retirement might prefer a more conservative approach, with a higher allocation to bonds so that they could preserve capital and generate income.
4. Build Your Portfolio
Building your portfolio is the step where the theoretical asset allocation plan becomes a tangible collection of investments. This involves selecting specific assets within the chosen categories of stocks, bonds and other securities to match your asset allocation strategy. The goal should be to create a well-diversified portfolio that optimizes potential returns while managing risk.
5. Monitor and Update Your Portfolio
This step is essential to keep your investments aligned with your financial goals and risk tolerance. Regular monitoring involves reviewing the performance of your assets, market conditions and any changes in your financial situation and then make timely adjustments to your portfolio so that you could optimize its performance and manage risks effectively.
Over time, the proportion of different assets in your portfolio can drift from your original allocation due to varying returns. Rebalancing involves realigning your portfolio to match your desired asset allocation. This may require selling over-performing assets and buying underperforming ones.
Bottom Line

Understanding and implementing these investment management steps could help you reach your goals. Each step builds upon the previous one, ensuring a comprehensive approach to managing your investments. With a clear plan and periodic monitoring, you can make necessary adjustments in time to secure your financial future.
Tips for Investing
- A financial advisor can help you figure out an asset allocation strategy for your portfolio and manage those investments on your behalf. Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
- To see how potential investments might grow over time in your portfolio, consider using an investment calculator.
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